To understand VeggieTales as an artifact of American evangelicalism and to understand what its creator believed about our media, we’re going to have to start from the beginning. Specifically, let’s start from the beginning of the relationship between Christian evangelism and the American media which will take us back to…

To make a show, Phil would also need to build a business. Building that business would mean making some compromises. Understanding the business of VeggieTales is not incidental to understanding its relationship to evangelicalism. Choosing consumer media as your means to evangelize means submitting to the rules and metrics by…

At the end of every VeggieTales episode, Bob and Larry would lay bare before the viewer — with the help of an accompanying theme song and Bible verse — the clear lesson to be derived from the previous half-hour. I wish that I could, with such brevity and clarity, communicate…